The Graduate Business Analytics Certificate program prepares students to use analytics for making decisions with a business mindset—seeking answers to questions in order to define the problem, gather necessary data, convert those data to decisions, arrive at and support a business‐appropriate answer, and successfully communicate that answer in a form appropriate to the audience. By combining analytics with business knowledge, we prepare our students to function successfully in the data‐rich business environment. Business students understand how business operates, how to communicate successfully with others in business, and are familiar with the concept of business goals and objectives. This business perspective is central to the design and differentiation of our certificate. 

Admissions

Graduate students in the School of Business, except those declared in the Master of Science in Business: Analytics, are eligible for this certificate. A student must discuss the certificate requirements with program directors and/or the certificate directors before declaring with the form at the certificate website. Applying earlier is better, but you must apply at least one semester (two if you graduate during the summer) prior to your graduation semester. If you graduate in the spring or summer semester, you must apply by December 15 of the previous year. If you graduate in the fall semester, you must apply by April 15 of your graduating year.

All Graduate School students must utilize the Graduate Student Portal in MyUW to add, change, or discontinue any graduate/professional certificate. To apply to this certificate, log in to MyUW, click on Graduate Student Portal, and then click on Add/Change Programs. Select the information for the certificate for which you are applying. Professional students in the careers of Law, Medicine, Pharmacy, and Veterinary cannot add the certificate in the Graduate Student Portal, and should contact the program for more information.

 Requirements

Foundation Course2
Students must complete at least 2 credits from the following courses.
GEN BUS 704
 Data to Decisions
or GEN BUS 307
 Business Analytics II
Specified Areas of Study 19
One course in the area of “Analytic Tools & Methods”
One course in the area of “Analytic Steps”
One additional course from “Analytic Tools & Methods” or “Analytic Steps” that is outside the School of Business department housing the student’s major program.
Total Credits11
1

Depending on course selection, student may need more than 3 courses to reach the 9 credit minimum.

Analytic Tools & Methods

ACT SCI 654 Regression and Time Series for Actuaries2-3
ACT SCI 655 Health Analytics3
GEN BUS 656 Foundations of Statistical Learning for Business Analytics2-3
GEN BUS 720 Data Visualization for Business Analytics1-2
GEN BUS 730 Prescriptive Modeling and Optimization for Business Analytics2-3
GEN BUS 740 Experiments and Causal Methods for Business Insights2-3
GEN BUS 760 Data Technology for Business Analytics2-3
GEN BUS 780 Cloud Technology for Business Analytics1
INFO SYS 322 Introduction to Databases3
MARKETNG 775 Social Media Marketing2-3
MARKETNG 815 Marketing Analytics2-3
OTM 714 Supply Chain Analytics2-3
R M I 660 Risk Analytics and Behavioral Science3

Analytic Steps

ACCT I S 640 Foundation in Accounting Analytics3
FINANCE 635 Business Valuation3
M H R 614 People Analytics2-3
MARKETNG 710 Marketing Research2-3
MARKETNG/​OTM  727 Information Technology in Supply Chains3
MARKETNG 745 Digital Marketing Analytics2-3
OTM 752 Project Management1-3
R M I 655 Risk Financing Techniques3

Learning Outcomes

  1. Apply analytic tools to prepare, manage, and analyze data for projects (DESCRIPTIVE)
  2. Apply analytical tools and methods to both model business issues and appropriately assess and analyze model output (PREDICTIVE)
  3. Design and manage data analysis, interpret results, and communicate answers and/or recommendations to support decision making (PRESCRIPTIVE)