Founded in 1900, the School of Business established one of the first five business programs in the nation. That entrepreneurial spirit remains strong.
As a student in the School of Business, you will find yourself inspired by peers, staff, alumni, business leaders, and world-renowned faculty who are focused, collaborative, and engaged in every aspect of the student experience. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value School of Business graduates because of the comprehensive preparation this learning environment provides.
Joining collaborative, inspiring, trustworthy, and progressive Wisconsin School of Business alumni, Business Badger graduates are prepared to lead their organizations to success and transform the world of business. Together Forward!
MS in Data, Insights, and Analytics
Designed to be approachable for students with a variety of backgrounds, the program’s comprehensive analytics curriculum is taught by our top-ranked faculty through the edX online platform. Targeting a global audience of professionals, this virtual program is delivered in a part-time, asynchronous format.
The industry-informed curriculum prepares you to use data to solve business problems and drive business decisions. You will learn to:
- Use analytics tools like Python, SQL, Tableau, AWS, and Snowflake.
- Deliver data-driven insights and recommendations for organizations using visualization and descriptive analytics techniques.
- Build linear regression, machine learning, and optimization models leveraging an organization's data resources.
- Manage analytics projects, communicate professionally, and influence data-based changes within an organization.
The following will be required for admission to the Master of Science: Business: Data, Insights, and Analytics program:
- Application and application fee.
- Undergraduate degree. Expected completion of an undergraduate degree is required prior to starting the Master of Science: Business: Data, Insights, and Analytics program.
- Response to essay(s) question(s).
- TOEFL or IELTS test score, only for applications whose native language is not English.
Students may also submit GMAT or GRE scores and/or a professional letter of recommendation as part of their application package but this is not required.
The TOEFL is waived for students who have completed a four-year undergraduate degree and/or master's degree (minimum of eight semesters total) with instruction in English or who will complete such a degree prior to matriculation in the Master of Science: Business: Data, Insights, and Analytics program.
All undergraduate and master's degree transcripts will be evaluated. Schools outside the United States may be verified by World Education Services at the individual class level.
HOW TO APPLY
Students interested in business degrees do not apply through the Graduate School application system and should instead refer to the School of Business Admissions page.
Graduate School Resources
Resources to help you afford graduate study might include assistantships, fellowships, traineeships, and financial aid. Further funding information is available from the Graduate School. Be sure to check with your program for individual policies and restrictions related to funding.
Students enrolled in this program are not eligible to receive tuition remission from graduate assistantship appointments at this institution.
Minimum Graduate School Requirements
Review the Graduate School minimum academic progress and degree requirements, in addition to the program requirements listed below.
MODE OF INSTRUCTION
|Face to Face||Evening/Weekend||Online||Hybrid||Accelerated|
Mode of Instruction Definitions
Accelerated: Accelerated programs are offered at a fast pace that condenses the time to completion. Students typically take enough credits aimed at completing the program in a year or two.
Evening/Weekend: Courses meet on the UW–Madison campus only in evenings and/or on weekends to accommodate typical business schedules. Students have the advantages of face-to-face courses with the flexibility to keep work and other life commitments.
Face-to-Face: Courses typically meet during weekdays on the UW-Madison Campus.
Hybrid: These programs combine face-to-face and online learning formats. Contact the program for more specific information.
Online: These programs are offered 100% online. Some programs may require an on-campus orientation or residency experience, but the courses will be facilitated in an online format.
|Minimum Credit Requirement||30 credits|
|Minimum Residence Credit Requirement||22 credits|
|Minimum Graduate Coursework Requirement||15 credits must be graduate-level coursework. Details can be found in the Graduate School’s Minimum Graduate Coursework (50%) policy (https://policy.wisc.edu/library/UW-1244).|
|Overall Graduate GPA Requirement||3.00 GPA required. |
This program follows the Graduate School's policy: https://policy.wisc.edu/library/UW-1203.
|Other Grade Requirements||n/a|
|Assessments and Examinations||No formal examination is required.|
|Language Requirements||No language graduation requirement.|
|GEN BUS 881||Business Statistics Using Python||2|
|GEN BUS 882||SQL Fundamentals||2|
|GEN BUS 883||Data Visualization & Cloud Technologies||2|
|GEN BUS 884||Applied Analytics - Case Studies||2|
|GEN BUS 885||Python Fundamentals||2|
|GEN BUS 886||Foundations of Predictive Modeling for Business Analytics||2|
|GEN BUS 740||Experiments and Causal Methods for Business Insights||2|
|GEN BUS 888||Applied Machine Learning for Business Analytics||2|
|GEN BUS 730||Prescriptive Modeling and Optimization for Business Analytics||2|
|GEN BUS 746||Advanced SQL & Data Warehousing||2|
|GEN BUS 891||Text Mining for Business Analytics||2|
|GEN BUS 745||Robotic Process Automation||2|
|GEN BUS 893||Analytics Consulting Project Management||2|
|GEN BUS 894||Pitfalls, Ethics, Communication, and Leadership in Business Analytics||2|
|GEN BUS 895||Masters Capstone in Business Analytics||2|
Students in this program may not take courses outside the prescribed curriculum without faculty advisor and program director approval. Students in this program cannot enroll concurrently in other undergraduate, graduate or certificate programs.
Graduate School Policies
The Graduate School’s Academic Policies and Procedures provide essential information regarding general university policies. Program authority to set degree policies beyond the minimum required by the Graduate School lies with the degree program faculty. Policies set by the academic degree program can be found below.
Graduate Work from Other Institutions
With program approval, up to 6 credits of coursework at the graduate level from an AACSB-accredited school, and in which a grade of B or better was earned, may count toward the degree.
Up to 6 credits numbered 300 or above of required courses from the undergraduate work completed at UW–Madison in which a B or better was earned may be used towards fulfillment of minimum degree and minor credit requirements. However, this work would not be allowed to count toward the 50% graduate coursework minimum unless taken at the 700 level or above.
UW–Madison University Special
With program approval, students are allowed to count no more than 8 credits of coursework numbered 700 or above taken as a UW–Madison University Special student. Coursework earned five or more years prior to the master’s degree is not allowed to satisfy requirements.
This program follows the Graduate School's Probation policy.
This program follows the Graduate School's Advisor policy.
CREDITS PER TERM ALLOWED
This program follows the Graduate School's Time Limits policy.
GRIEVANCES AND APPEALS
These resources may be helpful in addressing your concerns:
- Bias or Hate Reporting
- Graduate Assistantship Policies and Procedures
- Hostile and Intimidating Behavior Policies and Procedures
- Dean of Students Office (for all students to seek grievance assistance and support)
- Employee Assistance (for personal counseling and workplace consultation around communication and conflict involving graduate assistants and other employees, post-doctoral students, faculty and staff)
- Employee Disability Resource Office (for qualified employees or applicants with disabilities to have equal employment opportunities)
- Graduate School (for informal advice at any level of review and for official appeals of program/departmental or school/college grievance decisions)
- Office of Compliance (for class harassment and discrimination, including sexual harassment and sexual violence)
- Office of Student Conduct and Community Standards (for conflicts involving students)
- Ombuds Office for Faculty and Staff (for employed graduate students and post-docs, as well as faculty and staff)
- Title IX (for concerns about discrimination)
Any student who feels that they have been mistreated by a faculty or staff member has the right to lodge a complaint. Complaints may concern course grades, classroom treatment, program admission, or other issues. To ensure a prompt and fair hearing of any complaint and to protect both the student's rights and the person at whom the complaint is addressed, the grievance procedures below are used in the School of Business.
The person whom the complaint is directed against must be an employee of the School of Business. Any student or potential student may use these procedures unless other campus rules or contracts cover the complaint:
- If the student feels comfortable/safe doing so, the student should first talk with the person against whom the grievance is directed. Most issues can be settled at this level. If the complaint is directed against a teaching assistant (TA) and the student is not satisfied after discussion of the grievance with the TA, the next step would be to talk to the TA's supervisor, who is usually the course professor. If the complaint is still not resolved satisfactorily, the student may continue to step 2.
- If the complaint involves an academic department, the student should contact the chair of the department. The chair will attempt to resolve the problem informally. If this cannot be done to the student's satisfaction, the student may submit the grievance to the chair in writing. This must be done within 60 calendar days of the alleged unfair treatment.
- If the complaint does not involve an academic department, the procedure outlined in Step 4 below should be followed.
- On receipt of a written complaint, the chair will refer the matter to a departmental committee, which will obtain a written response from the person at whom the complaint is directed. This response shall be shared with the person filing the grievance. The chair will provide a written decision within 30 days to the student on the action taken by the committee.
- If either party is not satisfied with the decision, they have five working days from receipt of the decision to contact the dean's office (at the number below), indicating the intention to appeal. If the complaint does not involve an academic department in the school, the student must contact the dean's office within 60 calendar days of the alleged unfair treatment.
- In either case, there will be an attempt to resolve the issue informally by the appropriate associate dean. If this cannot be done, the complaint can be filed in writing with the Office of the Dean. This must be done within 10 working days of the time the appealing party was notified that informal resolution was unsuccessful.
- On receipt of such a written complaint, the Chief Diversity and Inclusion Officer will convene a subcommittee of relevant stakeholders pending the nature of the issue. This subcommittee may ask for additional information from the parties involved and may hold a hearing at which both parties will be asked to speak separately. The subcommittee will then make a written recommendation to the dean of the School of Business who will render a decision. Unless a longer time is negotiated, this written decision shall be made within 20 working days from when the grievance was filed with the Office of the Dean.
Questions about these procedures can be directed to the School of Business, Office of the Dean, 4339 Grainger, 975 University Avenue, 608-262-7867.
State law contains additional provisions regarding discrimination and harassment. Wisconsin Statutes 36.12 reads, in part: "No student may be denied admission to, participation in or the benefits of, or be discriminated against in any service, program, course or facility of the system or its institutions or center because of the student's race, color, creed, religion, sex, national origin, disability, ancestry, age, sexual orientation, pregnancy, marital status or parental status." In addition, UW–System prohibits discrimination based on gender identity or gender expression. Students have the right to file discrimination and harassment complaints with the Office of Compliance, 361 Bascom Hall, 608-265-6018, firstname.lastname@example.org.
The Graduate School has procedures for students wishing to appeal a grievance decision at the school/college level. These policies are described in the Graduate School’s Academic Policies and Procedures: https://grad.wisc.edu/documents/grievances-and-appeals/
Graduate School Resources
Take advantage of the Graduate School's professional development resources to build skills, thrive academically, and launch your career.
- Apply business analytic tools and methods to solve business problems
- Deliver insights and recommendations for organizations using cutting-edge descriptive, predictive, and prescriptive analytics techniques
- Manage analytics projects, communicate professionally, and influence data-based changes within an organization
- Use software tools to go from data collection to solution implementation
For more information about the faculty and their research interests, please visit the directory.
Accreditation status: Accredited. Next accreditation review: 2026–2027.