WSB_BBA_Operations-and-Technology-Management

The operations and technology management (OTM) major focuses on the design, production, and delivery of products and services to satisfy customer needs. It equips students with the essential tools and strategies to use resources efficiently, make desirable trade-offs, and strategically redesign or restructure operations. OTM majors distinguish themselves by strong analytical and problem-solving capabilities together with the ability to provide high-level managerial insights into value-based service and production management.

OTM majors have many career opportunities due to their process orientation and analytical training. They are especially well-equipped for positions in supply chain management and logistics, business analytics, management consulting, service operations management, and manufacturing management.

Students choosing this major may find the Certificate in Supply Chain Management particularly attractive due to complementary coursework and overlapping job opportunities.

Related Student Organizations

Badger Operations Association
Council of Supply Chain Management Professionals (CSCMP)
American Society for Quality
APICS—The Association for Operations Management

Students wishing to pursue this major must be admitted to the School of Business. Once admitted, students are able to pursue any business major they choose. To find out more about the school's admissions process for undergraduate students, please see Entering the School.

University General Education Requirements

All undergraduate students at the University of Wisconsin–Madison are required to fulfill a minimum set of common university general education requirements to ensure that every graduate acquires the essential core of an undergraduate education. This core establishes a foundation for living a productive life, being a citizen of the world, appreciating aesthetic values, and engaging in lifelong learning in a continually changing world. Various schools and colleges will have requirements in addition to the requirements listed below. Consult your advisor for assistance, as needed. For additional information, see the university Undergraduate General Education Requirements section of the Guide.

General Education
  • Breadth—Humanities/Literature/Arts: 6 credits
  • Breadth—Natural Science: 4 to 6 credits, consisting of one 4- or 5-credit course with a laboratory component; or two courses providing a total of 6 credits
  • Breadth—Social Studies: 3 credits
  • Communication Part A & Part B *
  • Ethnic Studies *
  • Quantitative Reasoning Part A & Part B *

* The mortarboard symbol appears before the title of any course that fulfills one of the Communication Part A or Part B, Ethnic Studies, or Quantitative Reasoning Part A or Part B requirements.

School of Business Requirements

The Wisconsin Bachelor of Business Administration (BBA) degree program is based on a broad educational foundation combined with courses in business and economics. This curriculum is designed for those students who wish to prepare for careers in business. Students completing any School of Business major are required to satisfy a common set of Pre-Business Requirements, Liberal Studies Requirements, Business Preparatory Requirement, Business Core Requirement, Business Breadth Requirement, and Credits for BBA Degree.

School of Business BBA Requirements
Complete requirements:
Pre-Business
Liberal Studies
Business Prep
Business Core
Business Breadth

Operations and Technology Management (OTM) Major Requirements

It is recommended that the undergraduate core course OTM 300 Operations Management be taken as early as possible in preparation for this major. 

OTM 451 Service Operations Management3
OTM 351 Principles and Techniques of Quality Management3
or OTM 370 Sustainable Approaches to System Improvement
OTM 365 Contemporary Topics (Operations Analytics)3
or OTM 410 Operations Research I
or OTM 411 Operations Research II
OTM 654 Production Planning and Control3
or OTM/​MARKETNG  421 Fudamentals of Supply Chain Management
or MARKETNG 427 Enterprise Systems and Supply Chain Management
Complete two elective courses from the suggested tracks (found below)6
Total Credits18

OTM Suggested Elective Courses

Any OTM course taken after fulfilling the requirements above will count as an elective course. Non-OTM School of Business courses on the OTM electives list will be used to satisfy the OTM elective requirement first. If the OTM elective requirement is fulfilled, these courses can be used to satisfy the School of Business breadth requirement, provided they are not cross-listed with OTM.

Supply Chain Management

OTM 351 Principles and Techniques of Quality Management3
OTM 370 Sustainable Approaches to System Improvement3
OTM 442 Database Management and Applications3
OTM 451 Service Operations Management3
OTM 654 Production Planning and Control3
OTM/MARKETNG 421 Fudamentals of Supply Chain Management3
OTM/MARKETNG 422 Logistics Management3
MARKETNG 365 Contemporary Topics (Supply Chain Capital Management)1-3
MARKETNG 423 Procurement & Supply Management3
MARKETNG 427 Enterprise Systems and Supply Chain Management3

Business Analytics

OTM 365 Contemporary Topics (Operations Analytics)3
OTM 442 Database Management and Applications3
OTM 640 Business Logistics Analysis3
MARKETNG 310 Marketing Research3
INFO SYS 365 Contemporary Topics3
INFO SYS/​COMP SCI  371 Technology of Computer-Based Business Systems3
INFO SYS 422 Computer-Based Data Management3
INFO SYS 424 Analysis and Design of Computer-Based Systems3
INFO SYS/I SY E/OTM 671 E-Business: Technologies, Strategies and Applications3

Business Process Design and Improvement

OTM 351 Principles and Techniques of Quality Management3
OTM 365 Contemporary Topics (Operations Analytics)3
OTM 370 Sustainable Approaches to System Improvement3
OTM 442 Database Management and Applications3
OTM 451 Service Operations Management3
OTM 640 Business Logistics Analysis3
ACCT I S 310 Cost Management Systems.3
INFO SYS 365 Contemporary Topics3
INFO SYS/​COMP SCI  371 Technology of Computer-Based Business Systems3
INFO SYS 422 Computer-Based Data Management3
INFO SYS 424 Analysis and Design of Computer-Based Systems3
I SY E 515 Engineering Management of Continuous Process Improvement3
I SY E/​PSYCH  549 Human Factors Engineering3

University Degree Requirements

Total Degree To receive a bachelor's degree from UW–Madison, students must earn a minimum of 120 degree credits. The requirements for some programs may exceed 120 degree credits. Students should consult with their college or department advisor for information on specific credit requirements.
Residency Degree candidates are required to earn a minimum of 30 credits in residence at UW–Madison. "In residence" means on the UW–Madison campus with an undergraduate degree classification. “In residence” credit also includes UW–Madison courses offered in distance or online formats and credits earned in UW–Madison Study Abroad/Study Away programs.
Quality of Work Undergraduate students must maintain the minimum grade point average specified by the school, college, or academic program to remain in good academic standing. Students whose academic performance drops below these minimum thresholds will be placed on academic probation.
1. Understand how to analyze and evaluate business processes combined with a capability for improving those processes.
2. Understand how the effects of increased utilization and variability impact process capacity and flow times, and will be able to suggest approaches to improve system performance.
3. Build analytical models to solve business problems.
4. Articulate the commonalities and differences between service and manufacturing processes, and be able to manage and make improvements within either context.
5. Apply principles of supply chain management in business contexts.
6. Analyze and implement operational business decisions from both strategic and tactical perspectives.

This is a sample four-year plan for students directly admitted into the School of Business from high school. We encourage all students to consult with their academic advisor to develop an individualized plan that meets their specific needs. 

Freshman
FallCreditsSpringCreditsSummerCredits
ECON 1014MATH 2115MARKETNG 3003
PSYCH 2023Communications A3 
Science3Ethnic Studies3 
Social Science3ECON 1024 
GEN BUS 1101  
 14 15 3
Sophomore
FallCreditsSpringCredits 
GEN BUS 3063GEN BUS 3073 
ACCT I S 1003ACCT I S 2113 
OTM 3003GEN BUS 3003 
M H R 3003FINANCE/​ECON  3003 
Elective3Elective3 
 15 15 
Junior
FallCreditsSpringCredits 
Communications B3-4OTM 365 (Operations Analytics)3 
OTM 4513OTM/​MARKETNG  421, 654, or MARKETNG 4273 
OTM 351 or 3703Ethics 13-4 
Humanities3Science3 
 12-13 12-13 
Senior
FallCreditsSpringCredits 
Business Breadth3Business Breadth3 
OTM Elective3OTM Elective3 
Literature 3Elective 3 
GEN BUS 3013Elective 3 
 12 12 
Total Credits 110-112

Advising

Advising is an integral part of any student’s educational journey in the School of Business BBA Program. Starting at Student Orientation, Advising, and Registration (SOAR), we encourage all students to connect with academic advisors. BBA academic advisors have a wealth of knowledge about courses on campus, as well as policies and procedures.

BBA career advisors help students with career exploration, internships, resumes, job search, interviewing and more. We encourage students to connect with their career advisor once they arrive on campus.

BBA advisors want students to succeed. Students experiencing academic difficulty or personal struggles are encouraged to talk to their advisor about how their individual situation may affect their academic performance.

Assigned Academic and Career Advisors

For admitted BBA students, advisors are assigned by academic major. If you have more than one major, you may have more than one assigned advisor. You can find your assigned advisor by logging into your student center and looking on the right hand menu under “Program Advisor.”

For students not yet admitted to the WSB, we have a team of pre-business advisors available to you. Information on pre-business advising can be found here.

Accessing Advising

If you have a quick question, no more than 15 minutes, please utilize our drop-in advising. You can find up-to-date information regarding drop-in hours here.

You may schedule a 30-minute appointment with an academic and career advisors. Advisors are trained, and have knowledge regarding all ten majors in the BBA, so if your assigned advisor is not available you can be confident to schedule an appointment with any of the BBA advisors.

Pre-business students may also schedule an appointment with a pre-business academic advisor.

If you have a quick yes/no question you may always send an email to your assigned advisor.

For more information on academic and career advising in the BBA please see Advising on the school's website.

Careers

All products and services—from cars to surgeries—are delivered by organized systems. It’s the job of operations managers to make sure those activities occur when they are planned, in the right way, in the right quantity, and with the right quality. Operations management transforms inputs—such as labor, equipment, facilities, materials, energy, and information—into goods and services for customers. To make this all happen, the operations function is responsible for critical activities such as materials management, resource planning, purchasing, scheduling, and quality.

Common Career Paths

Production Management

  • Production management involves the design, operations, and improvement of processes used to manufacture goods valued by end users. Key tasks involve planning and control of materials and resources to enable these processes and make them error-free, fast, and low cost.

Service Operations Management

  • Service operations management is concerned with the design, operations, and improvement of processes used to produce and deliver services to end customers. Key tasks involve planning control of resources (including training of service personnel) to enable these processes and make them error-free, fast, and low cost.

Technology Management

  • Technology management allows an organization to manage its technological fundamentals to create a competitive advantage. The role of technology management is to understand the value technologies can have for an organization and for its customers—and to decide when to invest in technology development and/or when to withdraw from using it.

Supply Chain Management

  • Supply chain management focuses on the movement of products and information along the value chain. The organizations that make up the supply chain are “linked” together through physical flows and information flows. Key tasks are focused on integrating marketing, sourcing, production, logistics, and information systems—not only within the organization, but also with business partners and customers. A specialization in supply chain management is available to all undergraduate students enrolled in the Wisconsin School of Business and may be added to any current business major. The specialization is housed in and coordinated by the Grainger Center for Supply Chain Management.

Consulting

  • Operations consulting is the process of assisting various types of businesses to assess the current status of internal procedures and strategies, and enhance the overall operation of the company. While operations consulting is often thought to focus on manufacturing plants or production facilities, the scope of operations consulting is actually broader than that. Even businesses that are service-based rather than product-based can benefit from operations consulting.

Project Management

  • Project management is the application of processes, methods, knowledge, skills, tools, and experience to achieve project goals. Projects are separate to business-as-usual activities, requiring people to come together temporarily to focus on specific project objectives

Please visit our website for further details about potential career areas and responsibilities.

Faculty AND Staff in Information Systems

Robert Batt, BA, MBA, Ph.D.
Assistant Professor
bob.batt@wisc.edu

Hessam Bavafa, BS, MS, Ph.D.
Assistant Professor
hbavafa@bus.wisc.edu

Steve Boeder, BBA, MBA
Faculty Associate
Director of the Erdman Center for Operations and Technology Management
steve.boeder@wisc.edu

Gregory DeCroix, BS, BA, Ph.D.
Professor
greg.decroix@wisc.edu

Mark Finster, BS, Ph.D.
Emeritus - Teaching
mark.finster@wisc.edu

Donald Harmatuck, BS, MBA, Ph.D.
Emeritus - Teaching
Senior Lecturer
dharmatuck@bus.wisc.edu

Donald Hausch, BS, MS, Ph.D.
Professor
Academic Director, Bolz Center for Arts Administration
dhausch@bus.wisc.edu

Andrew Jakubczak, BBA, MS
Lecturer
andy@bus.wisc.edu

Sung Kim, BS, MS, Ph.D.
Professor
skim@bus.wisc.edu

Rafael Lazimy, BA, DBA
Associate Professor
rlazimy@bus.wisc.edu

Timothy McClurg, BS, MBA, Ph.D.
Senior Lecturer
tmcclurg@bus.wisc.edu

James Morris, BBA, MBA, Ph.D.
Emeritus - Teaching
Department Chair for Operations and Information Management
jmorris@bus.wisc.edu

Terence Ow, BS, MBA, MS, MS, Ph.D.
Visiting Associate Professor
ow@wisc.edu

Enno Siemsen, Ph.D.
Professor
Executive Director of the Erdman Center for Operations & Technology Management
esiemsen@wisc.edu

Jordan Tong, BA, Ph.D.
Assistant Professor
jtong@bus.wisc.edu

Dharmaraj Veeramani
Professor
Affiliate Member in Operations and Information Management
raj.veeramani@uwebc.wisc.edu

Urban Wemmerlöv, BS, MS, MS, Ph.D.
Professor
urban.wemmerlov@wisc.edu

Accreditation

AACSB International—The Association to Advance Collegiate Schools of Business

Accreditation status: Accredited. Next accreditation review: 2021–2022.