Founded in 1900, the School of Business established one of the first five business programs in the nation. That entrepreneurial spirit remains strong.
As a student in the School of Business, you will find yourself inspired by peers, staff, alumni, business leaders, and world-renowned faculty who are focused, collaborative, and engaged in every aspect of the student experience. You will join a highly-ranked program that equips you to meet both academic and career challenges. Employers value School of Business graduates because of the comprehensive preparation this learning environment provides. Graduates possess highly sought-after general management and specialized expertise in business.
Joining collaborative, inspiring, trustworthy, and progressive School of Business alumni, Business Badger graduates are prepared to lead their organizations to success and transform the world of business. Together Forward!
Bachelor of Business Administration in Business: Management
The BBA in Management (BBAM) degree prepares students to plan, organize, direct, and orchestrate the activities and resources of organizations in various industries and sectors. Students who pursue the BBAM degree will learn how to formulate and implement effective strategies that enable organizations to achieve their vision, mission, and objectives as well as to adapt to changing industry conditions and competitive forces.
The program is open to students who have completed the pre-business requirements and have been admitted to the School of Business. BBAM students will complete a core curriculum that covers the fundamentals of business, such as accounting, finance, marketing, operations, and strategy. Additionally, BBAM students will choose from a variety of electives that focus on different aspects of management, such as inclusive leadership, organizational behavior, strategic innovation, organizational change, international business, and social responsibility. BBM students will also have the opportunity to participate in experiential learning activities, such as case competitions, consulting projects, and simulations.
The BBAM degree aims to develop students’ knowledge and skills in management as well as their professional and ethical values. Students will gain an understanding of the theories and frameworks that underlie management along with practical tools and techniques that are applicable in diverse organizational contexts. They will have the ability to assess the financial, marketing, and operational implications of organizational strategies, identify and appropriate business value through analysis and action, and communicate ideas and recommendations to others. Students will also develop collaboration skills.
The BBAM degree opens up a wide range of career paths for graduates, including roles involving project management, business development, and strategic or financial analysis where an understanding of an organization’s strategy, design, process, culture, and context are desirable. Whether they choose to work as managers or consultants, entrepreneurs or analysts, BBAM graduates will be equipped with the skills and knowledge to lead private businesses, nonprofit organizations, and public-interest agencies.
How to Get in
Current UW–Madison Students
| Requirements | Details |
|---|---|
| How to get in | Application required. Meeting the requirements listed below does not guarantee admission. (https://admissions.wsb.wisc.edu/BbaPreBusiness) |
| Courses required to get in | Students are required to complete each of the 4 requirements below. Requirements can be completed via coursework, test credit, transfer work, or placement exam (if applicable). Communication A Quantitative Reasoning A Economics Human Behavior |
| GPA requirements to get in | Minimum 3.0 UW-Madison GPA. |
| Credits required to get in |
|
| Other |
|
| Semester | Deadline to apply | Decision notification timeline |
|---|---|---|
| To apply for a fall start | Mid March | On or before July 1st. |
| To apply for a spring start | This program does not accept applications to start in the spring. | |
| To apply for a summer start | This program does not accept applications to start in the summer. |
Prospective First-Year Applicants
All prospective UW–Madison students must apply through the central Office of Admissions and Recruitment. Prospective high school students may be considered for direct admission to Business based on their application to the University of Wisconsin-Madison. Simply list a Business interest as your top academic area of interest on the University application.
Prospective Transfer Applicants
Transfer students at University of Wisconsin System campuses or Wisconsin Technical Colleges may apply separately for admission to both the University of Wisconsin-Madison and the School of Business during the spring term for fall enrollment. Information for prospective transfer students can be found here: https://business.wisc.edu/undergraduate/admissions/transfer-students/.
Additional Information
Students declared in Business: Management cannot earn the Summer Certificate in Business Fundamentals, Certificate in Business, or the Certificate in Entrepreneurship due to curriculum overlap.
University General Education Requirements
All undergraduate students at the University of Wisconsin–Madison are required to fulfill a minimum set of common university general education requirements to ensure that every graduate acquires the essential core of an undergraduate education. This core establishes a foundation for living a productive life, being a citizen of the world, appreciating aesthetic values, and engaging in lifelong learning in a continually changing world. Various schools and colleges will have requirements in addition to the requirements listed below. Consult your advisor for assistance, as needed. For additional information, see the university Undergraduate General Education Requirements section of the Guide.
| General Education |
* The mortarboard symbol appears before the title of any course that fulfills one of the Communication Part A or Part B, Ethnic Studies, or Quantitative Reasoning Part A or Part B requirements. |
School of Business Requirements
The Wisconsin Bachelor of Business Administration (BBA) program combines UW–Madison’s general liberal education requirements, broad coverage of core business disciplines, and cutting-edge signature courses to create a strong academic foundation upon which students delve deeply into their majors.
| Code | Title | Credits |
|---|---|---|
| School of Business BBA Requirements | ||
| Complete requirements: | ||
School of Business Liberal Studies Requirements | ||
Business Fundamentals Requirement | ||
Business Core Requirement | ||
Business Signature Requirement | ||
Business: Management
Students must take a minimum of 18 credits, distributed as follows:
| Code | Title | Credits |
|---|---|---|
| M H R 401 | Leading Teams | 3 |
| M H R 420 | Leading Change in Organizations | 3 |
| M H R 423 | Strategic Management | 3 |
| M H R 628 | Negotiations | 3 |
| Electives (choose from the following) | 6 | |
| Communication in Complex Organizations | ||
| Human Resource Management | ||
| Challenges & Solutions in Business Sustainability | ||
| Introduction to Entrepreneurship | ||
| Contemporary Topics 1 | ||
| Global Issues in Management | ||
| Management Consulting | ||
| Leadership Theory and Practice | ||
| Diversity in Organizations | ||
| Consumer Behavior | ||
| Fundamentals of Supply Chain Management | ||
| Marketing Strategy | ||
| Business Process Improvement | ||
| Sustainable Approaches to System Improvement | ||
| Service Operations Management | ||
| Management of Insurance Enterprise | ||
| Sociology of Organizations | ||
| Total Credits | 18 | |
- 1
Only 3 credits can be counted towards the 6 required Elective credits.
University Degree Requirements
| Total Degree | To receive a bachelor's degree from UW–Madison, students must earn a minimum of 120 degree credits. The requirements for some programs may exceed 120 degree credits. Students should consult with their college or department advisor for information on specific credit requirements. |
| Residency | Degree candidates are required to earn a minimum of 30 credits in residence at UW–Madison. "In residence" means on the UW–Madison campus with an undergraduate degree classification. “In residence” credit also includes UW–Madison courses offered in distance or online formats and credits earned in UW–Madison Study Abroad/Study Away programs. |
| Quality of Work | Undergraduate students must maintain the minimum grade point average specified by the school, college, or academic program to remain in good academic standing. Students whose academic performance drops below these minimum thresholds will be placed on academic probation. |
Learning Outcomes
- Analyze organizational capabilities and external opportunities to develop strategies in pursuit of competitive advantages.
- Assess and respond to different types of change in the competitive environment (technological, rivals’ actions, disruption, etc.) that may affect a firm’s strategic position.
- Develop appropriate tactics in competitive and cooperative negotiations to promote team effectiveness, manage conflict, and support organizational strategies when negotiating with external partners.
- Develop team norms, routines, and structures to maximize team performance and align with organizational goals and strategies.
- Diagnose management, organizational, and environmental challenges from a change agent’s perspective and design interventions to enhance effectiveness and stakeholder value.
Four-Year Plan
| Freshman | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| GEN BUS 110 | 1 | M H R 300 | 3 |
| GEN BUS 106 | 1 | ACCT I S 100 | 3 |
| MATH 211 or 221 | 4-5 | ECON 101 or 111 | 4 |
| Communications A | 3 | PSYCH 202, SOC 211, ANTHRO 104, GEN&WS 102, or HDFS 263 (Human Behavior) | 3-4 |
| Ethnic Studies | 3 | Science | 3 |
| 12-13 | 16-17 | ||
| Sophomore | |||
| Fall | Credits | Spring | Credits |
| GEN BUS 306 | 3 | GEN BUS 307 | 3 |
| ECON 102 or 111 | 3-4 | ACCT I S 211 | 3 |
| M H R 401 | 3 | M H R 423 | 3 |
| GEN BUS 360 | 3 | GEN BUS/DS 240, 250, or 308 (Take Two) | 4 |
| Elective | 3 | Science | 3 |
| 15-16 | 16 | ||
| Junior | |||
| Fall | Credits | Spring | Credits |
| M H R 420 | 3 | Major Elective Course | 3 |
| OTM 300 | 3 | MARKETNG 300 | 3 |
| FINANCE/ECON 300 | 3 | PHILOS 241, 243, 341, or 441 (Ethics) | 3-4 |
| R M I 300, REAL EST 306, INTL BUS 200, or INFO SYS 322 | 3 | Humanities | 3 |
| Literature | 3 | Elective | 3 |
| 15 | 15-16 | ||
| Senior | |||
| Fall | Credits | Spring | Credits |
| M H R 628 | 3 | Major Elective Course | 3 |
| GEN BUS 400 | 3 | GEN BUS 301 | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 1-3 | ||
| 15 | 16-18 | ||
| Total Credits 120-126 | |||
Advising and Careers
Advising
Advising is an integral part of any student’s educational journey in the School of Business Undergraduate Program. Starting at Student Orientation, Advising, and Registration (SOAR), we encourage all students to connect with academic advisors. Business academic advisors have a wealth of knowledge about courses on campus, as well as policies and procedures.
Business career coaches help students with career exploration, internships, resumes, job search, interviewing, and more. We encourage students to connect with their career coach once they arrive on campus.
Business academic advisors and career coaches are passionate about student success. Students experiencing academic difficulty or personal struggles are encouraged to talk to their advisor about how their individual situation may affect their academic performance.
Assigned Academic and Career Coaches
Admitted business students will have one assigned academic advisor. Career coaches are assigned by academic major to be able to provide industry-specific career guidance. If a student has more than one major, they may have more than one assigned career coach. Students can find their assigned advisor and coach by logging into the Starfish portal through MyUW.
For students not yet admitted to the School of Business, there is a team of pre-business advisors available.
Accessing Advising
Drop-in advising and scheduled appointments are available for admitted business students. Pre-business students may also schedule an appointment with a pre-business academic advisor or utilize drop-in academic advising.
For more information on accessing academic advising, please see our Academic Advising page.
For more information on accessing career coaching, please see our Career Coaching page.
People
For more information about the faculty and their research interests, please visit the directory.
Accreditation
AACSB International—The Association to Advance Collegiate Schools of Business
Accreditation status: Accredited. Next accreditation review: 2026–2027.