wsb-marketingresearch-mba

Students apply to the Master of Business Administration in Business: Marketing through one of the named options:

Graduate School Resources

Resources to help you afford graduate study might include assistantships, fellowships, traineeships, and financial aid. Further funding information is available from the Graduate School. Be sure to check with your program for individual policies and restrictions related to funding.

Program Resources

Learn about costs and financial assistance on the program website.

Minimum Graduate School Requirements

Review the Graduate School minimum academic progress and degree requirements, in addition to the program requirements listed below.

Major Requirements

CURRICULAR REQUIREMENTS

Minimum Credit Requirement See Named Options for policy information.
Minimum Residence Credit Requirement See Named Options for policy information.
Minimum Graduate Coursework Requirement Half of degree coursework must be completed graduate-level coursework; courses with the Graduate Level Coursework attribute are identified and searchable in the university's Course Guide (https://registrar.wisc.edu/course-guide/).
Overall Graduate GPA Requirement 3.00 GPA required.
Other Grade Requirements The Graduate School requires an average grade of B or better in all coursework (300 or above, not including research credits) taken as a graduate student unless conditions for probationary status require higher grades. Grades of Incomplete are considered to be unsatisfactory if they are not removed during the next enrolled semester.
Assessments and Examinations n/a
Language Requirements n/a

Required COURSES 

Select a Named Option for courses required.

Named Options

A named option is a formally documented sub-major within an academic major program. Named options appear on the transcript with degree conferral. Students pursuing the MBA in Business: Marketing must select one of the following named options:

Students should refer to one of the named options for policy information:

Graduate School Resources

Take advantage of the Graduate School's professional development resources to build skills, thrive academically, and launch your career. 

  1. Design and manage marketing research studies to answer specific research questions. (Marketing Analytics & Insights Named Option)
  2. Articulate a business problem and translate it into a set of marketing research questions. (Marketing Analytics & Insights Named Option)
  3. Effectively communicate and defend business recommendations using consumer insights from the marketing analytics and insights they design and discover. (Marketing Analytics & Insights Named Option)
  4. Demonstrate a knowledge of how to grow business profitably through marketing analytics and insights. (Marketing Analytics & Insights Named Option)
  5. Understand and adopt suitable qualitative and quantitative methodologies for the studies they design. (Marketing Analytics & Insights Named Option)
  6. Perform business analytics used to improve a brand's business results. (Product Management Named Option)
  7. Develop key elements of a brand's business plan that drive growth. (Product Management Named Option)
  8. Demonstrate professional protocols for succeeding in the corporate environment. (Product Management Named Option)
  9. Effectively communicate in order to drive growth for their brand's business. (Product Management Named Option)
  10. Understand how to lead a cross-functional brand and product team to achieve a goal or an objective. (Product Management Named Option)

For information about the faculty and their research interests, please visit the directory.

Accreditation

AACSB International—The Association to Advance Collegiate Schools of Business

Accreditation status: Accredited. Next accreditation review: 2021-2022.