Learning Outcomes: 1. Draw connections between course topics in science communication and the world around you.
Audience: Undergraduate

2. Discuss the importance of diversity and inclusion on our campus and in the field of science communication.
Audience: Undergraduate

3. Describe the importance of strong communication skills in academic and professional careers in science, technology, engineering and math.
Audience: Undergraduate

4. Develop a plan to graduation using knowledge gained about majors of interest, pre-professional and graduate school paths, and your career goals.
Audience: Undergraduate

5. Identify resources at the university that will help you succeed at UW-Madison.
Audience: Undergraduate

Learning Outcomes: 1. Select an appropriate research technique
Audience: Undergraduate

2. Develop survey measures based on sound conceptual foundations
Audience: Undergraduate

3. Design and conduct surveys, experiments, and other forms of data collection
Audience: Undergraduate

4. Analyze and interpret both quantitative and qualitative data
Audience: Undergraduate

5. Clearly communicate findings and strategies to relevant audiences
Audience: Undergraduate

Learning Outcomes: 1. Identify the key elements of (in)effective science communication in popular media across different counties and cultures
Audience: Undergraduate

2. Evaluate how the communication processes work among different stakeholders. Stakeholders include players in the policy arena, scientists, journalists, and lay publics
Audience: Undergraduate

3. Critically assess the cultural, political, and economic impacts on how science and technology are debated across the globe
Audience: Undergraduate

4. Understand origins of cross-country differences in consumer reactions and policy responses to emerging science
Audience: Undergraduate

5. Analyze and compare the ethical, legal, and social implications (ELSI) of science across different countries and cultures
Audience: Undergraduate

6. Critically evaluate country-specific or culture-specific social factors that shape the science-public interface
Audience: Undergraduate

7. Explain the practical implications for different aspects of science and technology, like science journalism, new (information) technology, political aspects of emerging technologies, science literacy, etc.
Audience: Undergraduate

Learning Outcomes: 1. Identify the unique challenges faced when marketing and communicating life science products, services and initiatives to the general public, business community, and academic peer audiences.
Audience: Undergraduate

2. Identify some of the opportunities and challenges presented when marketing life science to specific American sub-cultures.
Audience: Undergraduate

3. Understand basic communication strategies appropriate to life science firms such as effective press releases and presentations.
Audience: Undergraduate

4. Synthesize data from government sources in combination with proprietary market research to create target audience profiles and life-science marketing strategy for consumer, business and institutional audiences.
Audience: Undergraduate

Learning Outcomes: 1. Discuss the theoretical principles of design
Audience: Undergraduate

2. Present work applying digital and print media design principles to groups of peers and professionals
Audience: Undergraduate

3. Articulate effective and tactful critiques of peer work and examples of design encountered outside of the classroom
Audience: Undergraduate

4. Deploy current industry-standard software tools in digital and print media design
Audience: Undergraduate

5. Explain the ways digital and print design are integrated into professional strategic communications
Audience: Undergraduate

Learning Outcomes: 1. Define and identify examples of misinformation and disinformation relating to scientific topics.
Audience: Both Grad & Undergrad

2. Explain psychological and contextual factors that lead people to believe false information.
Audience: Both Grad & Undergrad

3. Explain how traditional and online media contribute to the spread of misinformation.
Audience: Both Grad & Undergrad

4. Analyze examples of science misinformation and make arguments about the motivations of the creators/sharers and intended audience.
Audience: Both Grad & Undergrad

5. Build arguments about what effects misinformation is likely to have on science attitudes, trust in science, and democratic society supported by social science research.
Audience: Both Grad & Undergrad

6. Evaluate different strategies for correcting misperceptions and preventing the spread of misinformation.
Audience: Both Grad & Undergrad

7. Analyze and synthesize relevant scholarly literature related to misinformation and misperceptions.
Audience: Graduate

8. Formulate a research proposal articulating an original research project related to the study of scientific misinformation.
Audience: Graduate

Learning Outcomes: 1. Think critically and creatively to integrate ideas for problem solving.
Audience: Undergraduate

2. Connect issues related to science and society from a global perspective.
Audience: Undergraduate

3. Communicate effectively across media and targeted audiences.
Audience: Undergraduate

Learning Outcomes: 1. Demonstrate an understanding of the psychology and sociology behind successful branding and marketing efforts.
Audience: Both Grad & Undergrad

2. Analyze data and information from appropriate sources to build a foundation for a strategic marketing plan.
Audience: Both Grad & Undergrad

3. Define and recognize audience segments and target appropriate marketing tactics to those segments to achieve marketing goals.
Audience: Both Grad & Undergrad

4. Demonstrate professional skills, including writing and presentation appropriate for the workplace.
Audience: Both Grad & Undergrad

5. Analyze and synthesize relevant scholarly literature related to brand strategy and management.
Audience: Graduate

6. Formulate a research proposal articulating a primary research project in strategic science communication in an industry setting.
Audience: Graduate

Learning Outcomes: 1. Demonstrate understanding of the most influential theories and perspectives regarding the social and political implications and effects of digital communication technologies.
Audience: Both Grad & Undergrad

2. Evaluate contemporary claims about the social effects of communication technologies based on the extent to which they are supported by sound social scientific research.
Audience: Both Grad & Undergrad

3. Apply scientific knowledge about the societal implications of digital communication technologies to popular discussions about scientific topics and their social effects.
Audience: Both Grad & Undergrad

4. Demonstrate effective communication skills through the articulation of critical thinking about digital media and political communication through writing and informal oral presentation.
Audience: Both Grad & Undergrad

5. Analyze and synthesize relevant scholarly literature related to digital media and its relation to contemporary science communication surrounding emerging technologies and/or controversial issues involving science.
Audience: Graduate

6. Formulate a research proposal articulating an original empirical research project exploring the role of digital media in contemporary science communication.
Audience: Graduate

Learning Outcomes: 1. Describe key concepts related to humans/groups/institutions’ activities on social media and ethical considerations for social media researchers
Audience: Both Grad & Undergrad

2. Select an appropriate social science qualitative or quantitative research method technique for collecting and analyzing social media data
Audience: Both Grad & Undergrad

3. Analyze and clearly communicate about the relationship between social media content and user click data
Audience: Both Grad & Undergrad

4. Demonstrate basic knowledge of the R data science software
Audience: Both Grad & Undergrad

5. Evaluate social media data’s impact on consumer choices, human interaction, and public opinion of scientific issues and industries
Audience: Both Grad & Undergrad

6. Apply metrics from social media platforms to develop strategic communication recommendations for clients, ranging from industry to policymakers
Audience: Both Grad & Undergrad

7. Analyze and synthesize relevant scholarly literature related to social media, internet studies, and computer-mediated communication
Audience: Graduate

8. Formulate a research proposal articulating a primary research project studying consumer choices, human interaction, public opinion, and/or discourse on social media
Audience: Graduate

Learning Outcomes: 1. Understand principles and tactics of social marketing communication
Audience: Undergraduate

2. Plan a social marketing campaign
Audience: Undergraduate

3. Use communication, persuasion, and behavioral principles that inform campaign planning
Audience: Undergraduate

4. Conduct qualitative and quantitative research
Audience: Undergraduate

5. Engage in strategic and creative thinking, writing, and message production
Audience: Undergraduate

6. Collaborate effectively as part of a team
Audience: Undergraduate

Learning Outcomes: 1. Apply the practices and principles that produce both strong scientific arguments and writing that is clear, easy to interpret, and enjoyable to read.
Audience: Both Grad & Undergrad

2. Use the elements of story to engage scientific audiences and to structure both written and oral communications.
Audience: Both Grad & Undergrad

3. Identify the purpose and structure of various genres of scientific writing, such as grant proposals and journal articles, and what readers expect from each.
Audience: Both Grad & Undergrad

4. Describe the common barriers to effective science communication and apply practices for overcoming them.
Audience: Both Grad & Undergrad

5. Critically evaluate their writing and the writing of others, and use best practices for giving constructive, respectful feedback during peer review.
Audience: Both Grad & Undergrad

6. Integrate knowledge of the principles of effective communication with new technical skills to write and speak about aspects of their own research.
Audience: Graduate

Learning Outcomes: 1. Harness the elements of story to more deeply engage public audiences in science and to organize both written and oral communications.
Audience: Both Grad & Undergrad

2. Apply more concise, clear, and powerful language when writing and speaking about science and research.
Audience: Both Grad & Undergrad

3. Appreciate the need to understand others' perspectives when communicating about science and apply strategies for responding empathetically to audience concerns.
Audience: Both Grad & Undergrad

4. Foster dialogue and community by participating thoughtfully and respectfully in discussions, including peer reviews of each other's work.
Audience: Both Grad & Undergrad

5. Integrate the concepts and skills learned in the course to write a personal essay or opinion piece about a timely and relevant science topic or controversy.
Audience: Both Grad & Undergrad

6. Combine knowledge of the principle of effective science communication with new technical skills to write and speak about aspects of their own research.
Audience: Graduate

Learning Outcomes: 1. Demonstrate their understanding of major theories, approaches, concepts, and current research findings in the area of health communication
Audience: Both Grad & Undergrad

2. Gain a sense of the methodological issues involved in the construction and evaluation of health communication
Audience: Both Grad & Undergrad

3. Demonstrate their understanding of the connections between the environment (e.g., physical, social, media), cognition, and behavior
Audience: Both Grad & Undergrad

4. Communicate effectively through written reports, oral presentations and discussion
Audience: Both Grad & Undergrad

5. Evaluate ideas from different sources critically
Audience: Graduate

6. Derive new testable hypotheses by integrating or contrasting different theories
Audience: Graduate

7. Develop variations on theoretical models or ideas such as contingent conditions or mediating factors
Audience: Graduate

Learning Outcomes: 1. Identify the psychological processes by which risk perceptions are formed across the world and explain these in lay terms to different audiences
Audience: Both Grad & Undergrad

2. Analyze media portrayals of risk and their effect on public perceptions in different cultural settings
Audience: Both Grad & Undergrad

3. Describe the importance of social, political and cultural contexts for risk related issues at the global scale
Audience: Both Grad & Undergrad

4. Critically assess campaigns aiming at persuading individuals to make specific decisions in high-risk situations around the world
Audience: Both Grad & Undergrad

5. Analyze and synthesize relevant scholarly literature related to risk communication
Audience: Graduate

6. Formulate a research proposal articulating a primary research project in riskcommunication
Audience: Graduate

Learning Outcomes: 1. Apply classroom knowledge to develop research proposal
Audience: Undergraduate

2. Assess state of research in a field of study and develop research questions or hypotheses
Audience: Undergraduate

3. Translate research question into research design and instruments
Audience: Undergraduate

Learning Outcomes: 1. Analyze data to answer research questions or hypotheses
Audience: Undergraduate

2. Extract broader implications of research findings for field of research or society
Audience: Undergraduate

3. Write senior thesis based on original research project
Audience: Undergraduate

Learning Outcomes: 1. Understand the dimensions of legal and ethical philosophies and frameworks as applied to media work.
Audience: Graduate

2. Interpret and critique common elements of media ethics codes and practices.
Audience: Graduate

3. Interpret and critique legal precedents and doctrines
Audience: Graduate

4. Apply philosophy and frameworks to current media concerns and controversies.
Audience: Graduate

5. Rationally defend or critique choices in specific media contexts.
Audience: Graduate

6. Research and write about law and ethics in scholarly or professional publications.
Audience: Graduate

Learning Outcomes: 1. Identify theoretical approaches and methodologies behind strategic communication and how they apply to science communication and engagement.
Audience: Graduate

2. Critically evaluate the effectiveness of strategic science communication efforts in contemporary society, and their impact on diverse audiences.
Audience: Graduate

3. Define and recognize audience segments and how to apply appropriate strategic communication initiatives to achieve audience-specific communication and engagement goals.
Audience: Graduate

4. Formulate a research proposal articulating an original research project in strategic science communication.
Audience: Graduate

Learning Outcomes: 1. Describe the unique benefits of visuals for communicating sciences.
Audience: Graduate

2. Identify the theoretical, practical, and ethical principles of visual communication.
Audience: Graduate

3. Explain how theoretical, practical, and ethical principles can be applied to the visual communication of sciences.
Audience: Graduate

4. Assess the effects of science visualizations on attitudes, emotions, and behaviors with a multidisciplinary reflection on theories and empirical evidence.
Audience: Graduate

5. Develop research proposals and/or original arguments pertaining to the effectiveness of science visualizations.
Audience: Graduate

6. Critique the design, content, and integrity of science visualizations.
Audience: Graduate

7. Incorporate visuals effectively in scholarly writing and public speaking.
Audience: Graduate

Learning Outcomes: 1. Describe key theoretical and conceptual models for understanding and explaining public understanding of science issues that intersect with politics and political communication.
Audience: Graduate

2. Assess how social scientific research addresses the relationship between communication and the public’s understanding of controversial science issues.
Audience: Graduate

3. Identify opportunities for original scholarly work related to improving understanding about, or interventions to improve, public understanding of science.
Audience: Graduate