Explore the fundamentals of storytelling through the digital cinema production certificate. Certificate students complete coursework in screenwriting, producing, directing, cinematography and sound, editing, and related fields. They master the aesthetic and technical tools of moving-image storytelling, learn creative decision making, employ collaborative work skills, and apply industry standards. The digital cinema production certificate is relevant to undergraduates across campus who are considering careers in film, television, documentary, and internet-based media.

Prior to declaration, students must complete COM ARTS 355 for a grade of B or higher.  In addition, students must earn a grade of B or higher in their first attempt of one of the following courses:  

COM ARTS 465 Editing and Post-production for Video and Film4
COM ARTS 466 Writing for Television and Film3
COM ARTS 467 Cinematography and Sound Recording4
COM ARTS 468 Producing for Internet TV and Video3
COM ARTS 609 Special Topics in Production3
COM ARTS 651 Advanced Video Production and Direction3

Students who meet the Admission criteria should speak with the advisor to declare the certificate.


requirements for the certificate

Four courses and at least 13 credits are required.

COM ARTS 355 Introduction to Media Production4
Electives (complete three):9
Editing and Post-production for Video and Film
Writing for Television and Film
Cinematography and Sound Recording
Producing for Internet TV and Video
Special Topics in Production
Advanced Video Production and Direction
Advanced Motion Picture Production Workshop
Total Credits13

Residence & Quality of Work

  • Minimum 2.000 GPA on all certificate courses.
  • At least 7 certificate credits must be completed in residence.

Certificate Completion Requirement

This undergraduate certificate must be completed concurrently with the student’s undergraduate degree. Students cannot delay degree completion to complete the certificate.

  1. Demonstrate mastery of the aesthetic and technical tools of moving-image story telling.
  2. Analyze story structure and illustrate how their creative decisions support their interpretation of story.
  3. Employ collaborative work skills to perform in the role of leaders or members of production crews/groups.
  4. Analyze the meaning, form, and process of cinematic work with the goal of providing honest, critical, and instructive feedback.
  5. Reproduce and apply industry standard methods for media pre-production, production and post-production, and explain the rationale for these methods.

Academic Advising

The Department of Communication Arts academic advisors serve as the advisors for the digital cinema production certificate. They can help you learn more about the certificate, discuss eligibility, declare, or review certificate requirements. Please see the Communication Arts website for advising options. 

Contact Information:

Steffie Halverson, 6114 Vilas Hall, 608-262-2285,
Mary Rossa, 6068 Vilas Hall, 608-262-0992,

Career Advising

The communications, arts & entertainment career community advisor assists students with career preparation, such as exploring career options, learning internship and job search strategies, and writing resumes and cover letters.

Digital Cinema Production Courses

The selection of courses varies by semester. Please check Course Search and Enroll for current offerings.

Career Exploration and Preparation

Gain Experience

The Department of Communication Arts encourages students to apply the knowledge and skills they attain through coursework to professional settings. Internships and part-time jobs at television networks, nonprofit organizations, talent agencies, magazines, radio stations, advertising agencies, production companies, government agencies, and other communication-related businesses help students gain work-related experience and explore career options. Emails, tweets, and postings provide certificate students with information on opportunities across the country.

Attend Events

Throughout the academic year, students have the opportunity to participate in several communication-focused, career-related events, such as guest speakers, career panels, and the advertising and communications career fair.

Communication Arts Alumni Careers At a Glance

After completing a liberal arts education with a communication arts major, communication arts alumni pursue a variety of careers. In a recent survey, communication arts alumni were asked to provide and categorize their occupation. The results are available on the Department of Communication Arts website:

L&S career resources

SuccessWorks at the College of Letters & Science helps students leverage the academic skills learned in their major, certificates, and liberal arts degree; explore and try out different career paths; participate in internships; prepare for the job search and/or graduate school applications; and network with professionals in the field (alumni and employers). In short, SuccessWorks helps students in the College of Letters & Science discover themselves, find opportunities, and develop the skills they need for success after graduation.

SuccessWorks can also assist students in career advising, résumé and cover letter writing, networking opportunities, and interview skills, as well as course offerings for undergraduates to begin their career exploration early in their undergraduate career. 

Students should set up their profiles in Handshake to take care of everything they need to explore career events, manage their campus interviews, and apply to jobs and internships from 200,000+ employers around the country.


Aaron Greer, Associate Professor
Eric Hoyt, Associate Professor

Instructional Staff

Erik Gunneson, Faculty Associate; Lisa Ellis, Senior Lecturer

Academic Advising

Steffie Halverson, Academic Advisor; Mary Rossa, Senior Student Services Coordinator

Career Advising

Communications, Arts & Entertainment Career Community Advisor

Communication Arts Instructional media center

The Instructional Media Center (IMC), located in 3160 Vilas Hall, provides state-of-the art equipment for communication arts media-production courses. The IMC circulates industry-standard camera, lighting, grip, and sound equipment for use on set. The Hamel Family Digital Media Lab's 70 editing stations and the department's two sound stages are also managed by the Instructional Media staff.