MARKETNG 300 — MARKETING MANAGEMENT

3 credits.

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

MARKETNG 305 — CONSUMER BEHAVIOR

3 credits.

Analysis of the theories of consumer behavior and their application to marketing decision-making. Psychological, economic, anthropological and sociological perspectives are integrated to enhance understanding of consumer acquisition processes. Stdts may not receive cr for both Marketing 305 CNSR SCI 657

MARKETNG 310 — MARKETING RESEARCH

3 credits.

Systematic and objective search for and analysis of information relevant to the identification and solution of problems in marketing.

MARKETNG 335 — BRAND MANAGEMENT & STRATEGY

3 credits.

To provide an understanding of brands, how they work and to apply brand knowledge to managerial situations. Knowledge of brand history, societies and cultures that surround them, critical mental processes, marketing imperatives, and the economics that underlie them to understand brands.

MARKETNG 355 — MARKETING IN A DIGITAL AGE

3 credits.

This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. This course covers the fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.

MARKETNG 365 — CONTEMPORARY TOPICS

1-3 credits.

A course for the exploration of subject areas possibly to be introduced into the business curriculum.

MARKETNG 399 — READING AND RESEARCH-MARKETING

1-6 credits.

MARKETNG 415 — MARKETING COMMUNICATIONS

3 credits.

Decision making in the management of communications between the firm and the public. Communications theories, advertising and promotional management. An evaluation of the promotional mix, i.e. personal selling, advertising media, packaging, sales promotion and publicity.

MARKETNG/​INTL BUS  420 — GLOBAL MARKETING STRATEGY

3 credits.

Structure of foreign trading; commercial facilities available to exporters and importers; application of economic analysis in marketing decisions; contemporary trends in international economy affecting foreign trade policies and practices.

MARKETNG/​OTM  421 — FUDAMENTALS OF SUPPLY CHAIN MANAGEMENT

3 credits.

Supply chain management is a cross-functional discipline concerned with the movement of products, services, and information among all links in the value chain. The management of supply chain resources is a way to reduce costs and achieve competitive advantage.

MARKETNG/​OTM  422 — LOGISTICS MANAGEMENT

3 credits.

Provides a management perspective on the fundamental activities, concepts, and current practices in logistics. Transportation management, order fulfillment, warehousing, global logistics, key performance indicators, outsourcing, and introduction to radio frequency identification and barcoding. Use of case studies and industry speakers.

MARKETNG 423 — PROCUREMENT & SUPPLY MANAGEMENT

3 credits.

Procurement and supply management is the business function concerned with an organization's acquisition of required materials, services, and equipment. The course covers the purchasing function's responsibilities and the necessary knowledge to develop effective sourcing strategies.

MARKETNG 425 — MARKETING CHANNELS

3 credits.

The structure and behavior of marketing channels from a managerial frame of reference. Strong emphasis on understanding marketing institutions and agencies and on dissecting behavioral aspects of channel relations--roles of members, use of power, and resolution of conflicts.

MARKETNG 427 — ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT

3 credits.

Provides an overview of enterprise systems and supply chain business processes. Introduces students to how enterprise systems are used to manage supply chains and make effective business decisions. Students will use SAP enterprise resource planning software throughout the course. Not open to graduate students

MARKETNG 430 — STRATEGIC PRICING

3 credits.

Pricing is one of the most important but least understood of marketing decisions. This course aims to equip you with key concepts and techniques for evaluating and formulating pricing strategies. We will use a combination of analytical and experiential learning methods to accomplish this objective.

MARKETNG 440 — EMERGING ISSUES IN NEW PRODUCT DEVELOPMENT

3 credits.

The goal of this course is to examine emerging issues in new product development (NPD) such as customer co-creation, R D alliances, and outsourcing of innovation.

MARKETNG 450 — MARKETING ANALYTICS

3 credits.

In this course we will study the impact of analytics on successful marketing decisions. The course covers a spectrum of topics that include marketing metrics, digital analytics, marketing response models, segmentation, product design, experimentation and big data. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts. The course will use a combination of lectures, cases and hands-on model building focused on marketing analytics. Not open to graduate students.

MARKETNG 460 — MARKETING STRATEGY

3 credits.

Capstone marketing decision-making course emphasizing analysis of the external environment. The coordination of tactical and strategic marketing plans with the goals and objectives of the firm. Prior completion of 2 Marketing crses beyond Marketing 300

MARKETNG 635 — SALES MANAGEMENT

3 credits.

Determination of the amount and allocation of personal sales effort to be applied to the market and methods of organizing, evaluating and controlling this effort. A critical evaluation of current practice in sales planning, analysis and cost control.

MARKETNG 640 — STRATEGIC RETAILING

3 credits.

This course provides an overview of the different types of retailers and the channels they use, the retailing environment, the functions retailers perform, the decision-making processes of consumers with respect to retailers and their offerings, and various issues in retailing strategy, merchandise management and store management.

MARKETNG 700 — MARKETING MANAGEMENT

3 credits.

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.

MARKETNG 705 — CONSUMER BEHAVIOR

3 credits.

Analysis of theories and models of behavior which underlie the process of consumer decision-making. Marketing applications of psychological, sociological and social-psychological factors.

MARKETNG 710 — MARKETING RESEARCH

3 credits.

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

MARKETNG 715 — MARKETING COMMUNICATIONS

3 credits.

Decision-making in the management of promotions. An evaluation of promotional mix, communications theories, advertising and promotional management and strategy development.

MARKETNG/​OTM  722 — LOGISTICS MANAGEMENT

3 credits.

This course provides a foundation in transportation, order fulfillment, warehousing, materials planning including MRP, demand planning, import/export fundamentals, SAP/ERP systems, supply chain metrics, and leading supply chain technologies such as RFID.

MARKETNG 724 — STRATEGIC GLOBAL SOURCING

3 credits.

Course focuses on the planning, preparation, negotiation, and implementation activities required for firms to succeed in sourcing globally. It includes essential theoretical, economic, and geopolitical aspects of global sourcing with the steps of a properly developed and executed sourcing strategy.

MARKETNG 725 — MARKETING CHANNELS

3 credits.

Marketing channels analyzed as social, economic and political systems. Strong emphasis on understanding and dissecting behavioral dimensions of channel relations--roles of channel members, use of power, conflicts that arise among them, and their communication networks.

MARKETNG 726 — SEMINAR IN SUPPLY CHAIN MANAGEMENT

3 credits.

Supply chain management is a cross-functional discipline that involves the integration of business processes among supply chain partners ranging from end users through original suppliers that provide products, services and information that add value for customers.

MARKETNG 727 — ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT

3 credits.

Provides an overview of enterprise systems and supply chain business processes. Introduces students to how enterprise systems are used to manage supply chains and make effective business decisions. Students will use SAP enterprise resource planning software throughout the course.

MARKETNG 735 — BRAND STRATEGY

3 credits.

Provides students a comprehensive and up-to-date treatment of the subjects of brand, brand equity, and strategic brand management. It examines the concepts and techniques to improve the long-term performance of brand strategies.

MARKETNG 737 — CREATING BREAKTHROUGH NEW PRODUCTS

3 credits.

In this course, students will implement a Stage-Gate approach to generate and evaluate new product ideas. Throughout the semester students will use both qualitative and quantitative research techniques to develop and test product concepts, create prototypes, and assess market viability.

MARKETNG 740 — EMERGING ISSUES IN NEW PRODUCT DEVELOPMENT

3 credits.

The goal of this course is to examine emerging issues in new product development (NPD) such as customer co-creation, R D alliances, and outsourcing of information.

MARKETNG 755 — MARKETING IN A DIGITAL AGE

3 credits.

This course prepares students with a foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. This course covers the fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.

MARKETNG 765 — CONTEMPORARY TOPICS

1-4 credits.

MARKETNG/​E P D/​GEN BUS  782 — MARKETING FOR NON-MARKETING PROFESSIONALS

1 credit.

An overview of marketing's role within an organization, the key elements of a marketing plan, and how the plan is implemented. Students will learn about buyer demographic, psychographic and purchasing decision behavior. A thorough understanding of the customer enables students to develop a coordinated marketing mix (product, price promotion and place) that will satisfy the customer better than the competition and at the required margin. Students will leave the course understanding the degree to which all company functions must be coordinated and focused on the customer. This course will not apply toward fulfilling the MBA degree requirements.

MARKETNG 799 — READING AND RESEARCH-MARKETING

1-6 credits.

Individual work suited to the needs of graduate students may be arranged both during regular sessions and the intersession periods.

MARKETNG 805 — QUALITATIVELY-BASED MARKETING INSIGHTS

3 credits.

Understanding and application of in-depth qualitative market research methods, with an emphasis on the interpretation of qualitative data. Provides hands-o experience with different methodological techniques and immersion in a cultural perspective for systematically analyzing data from a marketing perspective.

MARKETNG 815 — MARKETING ANALYTICS

3 credits.

n this course we will study the impact of analytics on successful marketing decisions. The course covers a spectrum of topics that include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. It is particularly useful to students planning careers in marketing analytics, product management and consulting. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts.

MARKETNG 971 — SEMINAR-MARKETING PHD

3 credits.

Analysis and discussion of recent research in all aspects of marketing thought and practice.

MARKETNG 972 — SEMINAR-MARKETING PHD

3 credits.

Continuation of Marketing 971.

MARKETNG 990 — MARKETING INDEPENDENT RESEARCH PHD THESIS

1-12 credits.

Individual work to complete dissertation requirement of Ph.D. program.

MARKETNG 999 — READING AND RESEARCH-MARKETING PHD

1-6 credits.

Individual work suited to the needs of Ph.D. students may be arranged both during regular sessions and during the intersession periods.